About myself

I am a greenhorn to this blogging business, but I am diving headlong and the devil take the hindmost. I have been an advertising and brand marketing professional all my life. Retired now and avidly taken up writing columns for leading publications. I write, by and large, in a humorous and satirical vein, even when I am being serious. P.G. Wodehouse is my all time favourite author, which should not surprise you. Generally, I favour the British style of understated humour, and many of my other favoured writers and entertainers are mostly British. This will become quite apparent to you, dear reader, when you read my posts. And that is what I intend to do to start with. Will keep posting many of my already published columns which most of you may not have read, and also some fresh material. I am based in Bangalore and welcome people to read my posts and send in their comments. That’s about it. As they say, here goes nothing!

Introduce Yourself (Example Post)

This is an example post, originally published as part of Blogging University. Enroll in one of our ten programs, and start your blog right.

You’re going to publish a post today. Don’t worry about how your blog looks. Don’t worry if you haven’t given it a name yet, or you’re feeling overwhelmed. Just click the “New Post” button, and tell us why you’re here.

Why do this?

  • Because it gives new readers context. What are you about? Why should they read your blog?
  • Because it will help you focus you own ideas about your blog and what you’d like to do with it.

The post can be short or long, a personal intro to your life or a bloggy mission statement, a manifesto for the future or a simple outline of your the types of things you hope to publish.

To help you get started, here are a few questions:

  • Why are you blogging publicly, rather than keeping a personal journal?
  • What topics do you think you’ll write about?
  • Who would you love to connect with via your blog?
  • If you blog successfully throughout the next year, what would you hope to have accomplished?

You’re not locked into any of this; one of the wonderful things about blogs is how they constantly evolve as we learn, grow, and interact with one another — but it’s good to know where and why you started, and articulating your goals may just give you a few other post ideas.

Can’t think how to get started? Just write the first thing that pops into your head. Anne Lamott, author of a book on writing we love, says that you need to give yourself permission to write a “crappy first draft”. Anne makes a great point — just start writing, and worry about editing it later.

When you’re ready to publish, give your post three to five tags that describe your blog’s focus — writing, photography, fiction, parenting, food, cars, movies, sports, whatever. These tags will help others who care about your topics find you in the Reader. Make sure one of the tags is “zerotohero,” so other new bloggers can find you, too.